Sharing Ideas

Techniques and tools to translate your ideas to influence wider and diverse audiences, and develop your own, authentic voice.


Melissa Marshal; Talk Nerdy to Me

Melissa Marshall brings a message to all scientists (from non-scientists): We're fascinated by what you're doing. So tell us about it — in a way we can understand. In just 4 minutes, she shares powerful tips on presenting complex scientific ideas to a general audience.

Seth Godwin; How to Get Your Ideas to Spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Nancy Duarte; The Secret Structure of Great Talks

From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. In this talk, Nancy Duarte draws lessons on how to make a powerful call-to-action. 

Andrew Stanton; The Clues to a Great Story

Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling — starting at the end and working back to the beginning. Contains graphic language ...

Robert Cialdini and Steve Martin; Science of Persuasion 

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. 

Simon Sinek; How Great Leaders Inspire Action

Management theorist suggests that a great leader is someone who makes employees feel secure, draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.


Made to Stick - Why Some Ideas Take Hold and Others Come Unstuck; Chip and Dan Heath

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?

How to Win Friends and Influence People - Dale Carnegie

The most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide


Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

The Art of Rhetoric - Aristotle

Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

You Talkin' to Me? - Sam Leith

In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.

Presentation Zen - Garr Reynolds

Garr Reynolds shows readers there is a better way to reach the audience through simplicity and storytelling, and gives the tools to confidently design and deliver successful presentations.

Articles & Blogs

Presentation Zen

Garr Reynolds' blog on issues related to profesisonal presentation deign. Also a great source of recommended books.

Politics and the English Language

George Orwell's essay on his view of the English language and its use and abuse in politics.

Stand In

South Park's Trey Parker and Matt Stone explain a simple tip for making ideas flow.

Slow Ideas

Atul Gawande's article in The New Yorker on why some innovations spead fast, and speeding the ones that don't.